Solve acute problems at scale.
We build products that end the costs everyone has stopped questioning.
To solve acute problems at scale.
Acute, because a problem must hurt today for a fix to matter today. At scale, because a fix that reaches ten million changes what everyone expects. We hold every idea to both words, and drop the ones that meet only one.
- acute adjective
- Felt now, sharply, and often. The kind of cost someone pays this week in money, time or sleep.
- scale noun
- The point at which one person’s problem turns out to be everyone’s.
A world where no one accepts a recurring cost of running a business, raising a family, or growing old.
- The corner shop gets the same protection as the national brand.
- Help speaks the language people use at home, on the device already in their pocket.
- The distance between a problem and its fix is measured in days.
Why True North
A compass needle has one job. However the ship turns, it keeps pointing the same way.
Ours points at one question, asked of every idea that crosses our desk: is this an acute problem, felt at scale? Markets will move, models will improve, and the tools we use today will be replaced. The question stays where it is.
First bearings
The problems we’re working on right now.
| Product | What it does | Status |
|---|---|---|
| Heimdall | Recovers what advertisers pay for clicks no person ever made. | early access |
| Delivery Sathi | Fewer cash-on-delivery parcels sent back, through conversations in the buyer’s own language. | early access |